The Evolution of the Brand
I have always taken an interest in how and why people choose which clothes they buy and wear. As a fashion lover, I look forward to finding the perfect outfit to suit my daily mood and activities. In late 2010 I was taking an anthropology research course to support my graduate thesis. I spent a semester observing women shop, interviewing them about their shopping habits, and holding focus groups about garment fit and clothing preferences.
What I found out during that time was that many women love fashion as much as I do, but shopping often leads to endless frustrations. With rosie + belle's ready-to-wear and made-to-order garments you can put the fun back into shopping.
The made-to-order process is simple: Pick a dress you love, find your size and fit, choose the perfect color, and place your order. Our manufacturer will then make a personalized garment just for you. The ready-to-wear process is even easier: pick something you love, add it to your shopping, check out, and it will arrive at your door shortly.
What's in a name?
The name rosie + belle came from the combination of my middle and last names—Rose and Bell. The alternative spelling of Belle has significance because it is defined as "a beautiful girl or woman, especially the most beautiful at a particular event or in a particular group". I find when a woman is wearing clothes that fit her properly and make her feel comfortable she exudes confidence and beauty.
Let's Talk Fit
Have you ever pulled the cutest dress off the rack, run to the fitting room, and tried it on only to find that it’s not suited for your body type? Either the bust is too big, the waist is too tight, or the hips just aren’t right. Whatever the fit problem, it can be deflating.
But what if you could take a cute dress and adjust it to the proportions of your body type? That’s what I’ve done at rosie + belle. I am designing great clothes and making them in the proportions of real women. I have three proportioned fits that better suit the different body shapes of the modern woman.
All rosie + belle designs start as concepts in my sketchbook. I then draft a pattern first in the Poppy fit (as I am a Poppy). Once the pattern is completed, I sew a muslin of the design to check the fit and make the necessary pattern corrections before sewing the first sample. I always spend time wearing the sample to ensure that the garment is comfortable and works properly.
Once a garment has passed the wear test, I draft the patterns for the Cora and Hazel fits. I turn all the patterns over to my manufacturer. They digitize them and turn a single pattern into an entire size run. More samples are sewn until the garment and construction techniques are perfected.
All design work and manufacturing take place in Texas. I live and work in Dallas and the garments are manufactured in Austin.